DIGITAL FOR LIFE
At Central Media we are the Mexican digital advertising agency specialized in Health, Wellness and Life with the most years of experience and the greatest influence in the digital marketing industry.
Purpose
We implement digital marketing trends to make the communication of our customers more efficiently.
We know our audience from start to finish. This allows us to develop opportunities in the digital field and multiply opportunities.
We cover the entire digital spectrum with our services by providing quality proposals from planning to execution. We offer solutions for activities like:
- Online strategy
- Interactive development
- Digital platforms
Values
- We say the bloody truth.
- We act according to the rules we set.
- We inform and respond in a timely manner, both within the agency and to our clients.
- We respond to the client with flexibility while respecting our profitability.
- We procure a work-life balance by being productive.
- We always give innovative solutions.
- We constantly implement efficiencies in the operation.
Background
A Mexican company founded in 2001 by professionals specialized in communication and marketing in order to offer services with the highest quality standards.
Some of our clients are:
| • Abbvie | • Janssen | • Sanofi |
| • Abbott | • Novartis | • Siegfried Rhein |
| • Asofarma | • Pfizer | • Silanes |
| • GSK (GlaxoSmithKline) | • Roche | • Teva |
Central Media has the number D-U-N-S 813202488 that is granted by Dun & Bradstreet, a world leader in information auditing, which helps clients identify quality information from companies about products and services.
| Associations | Certifications | Awards | ||
| Asociación de Internet MXAsociación Mexicana de Comunicadores (AMCO)AVE, antes Asociación Mexicana de Agencias de Publicidad (AMAP) Asociación Mexicana de Venta Online (AMVO)Interactive Advertising Bureau México (IAB México) | Veeva, Full-Service Content PartnerApproved email, CLM, Engaged, MyInsightsVault PromoMats, Vault MedComms Apple Developer Android Developer Google PartnersFacebook Certified Digital Marketing AssociateHootsuite Digital Marketing InstituteAuthorized distributor Spotify, Twitter, LinkedInSRE (Socially Responsible Enterprise) | Best Health Agency 2020 by Merca 2.0Internet MX Awards 2009, 2015, 2016, 2019, 2020 ASPID ORO Awards 2009 – 2020Eye for Pharma Awards 2019Design Award 2010 y 2011 Acknowledgement AMCO 2007 Pantalla de Cristal(Glass screen?) 2005 |
| ONLINE STRATEGY“The best advertising is done by satisfied customers.” – Philip Kotler | |
| CREATIVITYAND DESIGN | Design is where science and art strike a balance. Do not copy, create! Let us make your audience be inspired, amazed and identified with your brand. |
| CONTENT CREATION | Loyalty is earned with affinity. Affinity is achieved with relevance. We connect your audience through Storytelling which provides an emotional connection, thought-provoking, disease awareness, and builds trust towards your brand. We have medical advisers specialized in the realization of scientific content. |
| SOCIAL MEDIA MANAGEMENT | Posting is free, doing it without strategy can be very pricey. Make your presence on Social Networks the meeting point to convert those likes and followers into potential customers and ambassadors of your brand, making them participate in a joint experience.We are certified partners of the main social platforms. |
| OCM (OMNICHANNEL MARKETING) | One for all and all for one. We make all channels available to your brand that work together to provide the customer with a seamless, integrated and ubiquitous experience. |
| OPTIMIZATION AND QUALITY | Think of the user first and the user will think of you first.The constant evolution of digital media, drives us to perform technical, KPI’s and usability tests; in order to provide a better customer experience, UX that integrates best practices. |
| MEASUREMENT / ANALYTICS | If it can’t be measured, it doesn’t exist. We focus on big data analysis and insights, which allow us to give you valuable recommendations to solve problems and foster successful practices.We are experts in the main digital measurement tools. |
| INTERACTIVE DEVELOPMENT“Instead of using technology to automate processes, think about using technology to enhance human interaction”- Tony Zambito | |
| WEBSITES/APPS/MOBILE | Not only does a good property look and work well, it also feels good. We design sites and apps focused on KPI’s and digital journey, always taking into account trends in design, aesthetics and cutting-edge technology.We master the most successful technologies in state-of-the-art development. |
| USABILITY AND USER EXPERIENCE | A good message will make them remember you; a smart UX will bring them back/ make them come back. We build digital properties focused on the consumer experience; thereby we offer an intuitive and easy-to-navigate user journey. |
| MOTION GRAPHICS | If a picture is worth a thousand words, how much will a video be worth?Given the increasing consumption of animated content in digital media, we specialize in the creation of videos with 2D / 3D animation and audiovisual production. |
| E-COMMERCE | The secret of e-commerce is to achieve loyal customers, not transactions.We implement the most recognized platforms in e-commerce, accompanying the consumer throughout his journey; from the moment he is interested in a product to the after-sales service. |
| E-LEARNING | If it’s fun to design it, it will be fun to learn it.We are experts in the implementation of distance learning platforms, under SCORM (Sharable Content Object Reference Model) and AICC (Aviation Industry CBT Committee) guidelines, which allow us to develop accessible, portable and specialized content to facilitate learning. |
| VIRTUAL REALITY | The best way to predict the future is to create it.The advance of technology has expanded reality and brought with it an evolution in digital formats. Discover the next level of interaction and enjoy its potential. |
| DIGITAL MEDIA“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect”. Al Ries | |
| HEALTH CARE PUBLISHERS | Today the Internet and apps are as important to healthcare as vaccines themselves.We are specialists in digital advertising in the healthcare sector. We have extensive knowledge of the legal and regulatory framework and with our technological and marketing expertise, we help bring patients and consumers looking for healthy products closer together. |
| SEARCH ENGINES AND SEM STRATEGY | Staying in the same place for a long time is good… if you are the 1st place in the search engine.We are able to implement and optimize strategies that position you in the 1st place of the most popular search engines. Experts in Search Engine Marketing (SEM): Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Optimization (SMO) and App Store Optimization (ASO). |
| ARTIFICIAL INTELLIGENCE | Technology at the service of your brand. AI is transforming the world of pharmaceutical advertising at all levels, from audience targeting to ad creation and buying.We apply programmatic selling, remarketing and personalized audiences. |
| MARKETING AUTOMATION | Even the best advertising is bad, at the wrong time.We improve the patient experience journey through automated digital marketing processes with specialized platforms that impact the different touch points based on user behavior. |
| SOCIAL PROMOTING | Make the client the protagonist of your story.Through social media campaigns and agreements with digital media talents such as influencers and bloggers, we project your image and content to attract customers from the most visited platforms by today’s consumers. |
| LEAD GENERATION | If the opportunity doesn’t knock on your door, build one.Through measurement and specialization processes that allow us to deliver leads in CPL (cost per lead) and CPA (cost per acquisition) formats, we execute digital strategies to attract qualified prospects to your sales source. |
Central Media’s new training area that offers specialized courses in the digital health and wellness category.
Our trainings are directed to:
- Commercial workgroups that need to strengthen their digital skills and sales techniques through remote channels.
- Marketing teams that require the development of omnichannel marketing strategies.
- Managers who aim to evolve the business with Direct to Consumer and e-commerce models.
- Health professionals interested in technology to apply it in medical practice and interact with the patient.
- General public immersed in aspects of digital transformation in the healthcare sector
Academia Central is made up of the best instructors who combine mastery of technology, knowledge in the health category and experience in the delivery of training, both face-to-face and virtual.
Our programs have the option of being endorsed by prestigious educational institutions, civil organizations and professional associations.
We work with:
- Consumer companies focused on healthy products.
- Pharmaceutical companies.
- Specialized healthcare providers
- Retailers Pharma
- Companies that market medical devices
- Health Tech business models
- the medical community